Hey! My name is Abby and I am a founder, a marketing strategist, a brand consultant, and a cultural commentator.

What does that mean?

I've created marketing campaigns for various publishers, including Condé Nast, Vox Media, and NYLON.

I founded and operate Novella, a writing club and storytelling salon for women that has brought hundreds of women together to share their stories. I lead all brand partnerships, event execution, and brand strategy.


I've moderated and sat on panels discussing small business ownership, women in media, and the future of literacy in collaboration with brands such as Neuehouse and AWAY.

I work with brands to produce experiences and develop compelling content as an influencer and a consultant.

I consult with brands and individuals on turning a side-hustle into a business and how to develop diversity-focused marketing strategy.

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